When from ignorance

You see silver in mother-of-pearl, Greed arises.

From ignorance of the Self

Desire arises

For the world where the senses whirl.

--Ashtavakra Gita 3:2

But exactly. Spend a period of time denying yourself the shiny things of the world, and you come to learn all the things you truly don't need to be happy.

And on that note, today I go shopping with my editor to pick out my outfit for the photo shoot. Fun!